There are tons of people that use Facebook daily. It is very likely that you are one of them. As a business owner, you can use Facebook as a tool to market your brand. Here are just a few tips you can use for Facebook marketing.
Be certain that your online content is linked from the Facebook page of your business. If you’re a blogger you should put a link to your Facebook page at the end of your posts. Connect your Facebook page with your Twitter profile to have your tweets posted to Facebook.
Target advertisements directly to your customers by using the “custom audiences” tool. This boosts the sales conversion rate and decreases campaign cost, since your audience will be larger.
Consider carefully before you promote your business on someone else’s page. Posting your opinion on Facebook profiles that you don’t run can get your page some attention. Make sure your posts get the attention you want. Only make posts on other pages if you have something worth saying. Do not ever do spam posts.
Offer an exclusive product to people who “like” your page. New likes have the opportunity to draw a lot of attention to your page. Try to give a way free items if they are going to ‘like’ your Facebook page. It is something that you can give to everyone or offer a sweepstakes. If you offer something they want, they will likely click the button.
Immediately answer any questions and comments that your followers post on your Facebook wall. Respond to those who have taken the time to contact you. Responding in a timely manner will help improve your credibility.
Provide sign-up forms on your business’s Facebook page. Make a connection to communicate with visitors by asking them to sign up or register and offering them something in return. Try holding sweepstakes and contests, or just have a place for them to sign up for something valuable.
It may not be the case that the Facebook medium is your best marketing option. This network has lots of fans, but certain age categories and other demographics like others better. Research and make sure your target audience is using the site as much as you think they are.
Hiding your content from non-fans is an effective method in converting visitors into followers. If you are able to hide part of your page so that only followers are able to view it, then casual visitors are more likely to join up. Try to hide just a small portion of the content on your page so you don’t have trouble with SEO later on.
Develop discussions on your page to increase exposure. People like to get involved. Get customers involved in decisions with your company or brand. For example, if you post in blogs, find out what kind of posts they prefer to read.
Now that you have read this, you should know more about marketing on Facebook. If you follow the advice in this article, you’ll marvel at how easy and effective Facebook marketing is. Start today; you’ll be surprised at the success!